Susie Braam O'Reilly

Susie has worked in the public sector for 18 years in a wide variety of roles. Since 2015, she has been leading efforts in parts of the UK Government to help them innovate at scale.  In 2017, she established and ran a multi-agency Incubator to iteratively design and develop solutions to some of the country’s most challenging and complex national security problems. 

Over the last 2-3 years, Susie has focussed on developing strategic innovation capability, designing and embedding entrepreneurial governance systems to manage innovation in a systematic and scalable way.  She also coaches senior leaders to help them break down and solve complex problems, and manage much of the associated uncertainty and risk.  Susie had done this by helping leaders to develop a portfolio of innovation projects and create a culture of curiosity where innovation can thrive.  

Susie is a Strategyzer Innovation Facilitator and has certified as a LeanStack Mentor and FourSight Innovation Thinking Preferences Facilitator.

Susie is passionate about embracing new approaches and ideas, challenging assumptions, replacing ego with data to make decisions and, ultimately, making things better.

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Katie Careless MBE

Katie has 14 years experience in the public sector in roles from data analysis, to policy, research, operations management, technical delivery management, project management and business change. Since 2016 she has been leading the charge to bring innovation and entrepreneurship to various Departments. She created U.K. Government’s first ever Innovation Methodologies Lead role and is currently continuing to mature innovation practise by focussing on developing people as Head of Profession for Entrepreneurship within UK Government.

A self-confessed learning addict she excels at helping leaders and teams to bring together and adapt different techniques and methods in order to accelerate and amplify innovation. She is a certified Strategyzer Innovation Facilitator, LeanStack Coach Certified, certified with FourSight in Creative Problem-Solving, Sociocracy Practitioner, Large Scale Scrum Practitioner, as well as remaining a certified Project Manager with the Association of Project Managers (APM). 

Katie is on a mission to spark entrepreneurial spirit and bring disciplined innovation practises to people everywhere. She particularly loves tackling difficult problems with motivated people

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About Us

Yellow Cat’s Founding Partners are Susie Braam O’Reilly and Katie Careless MBE.  We set up Yellow Cat in 2020 having spent five years developing strategic and systematic innovation inside the UK Government.  During this time, we had the opportunity to work with and learn from some of the greatest international thought leaders in corporate innovation, including Eric Ries, Steve BlankSonja Kresojevic and Strategyzer’s Alex Osterwalder, all of whom inspired us and informed our approach.  Yet trying to innovate in a risk averse, established and hierarchical organisation remained back-breakingly hard and we found very few people (particularly in the UK) who genuinely had the combined experience of corporate transformation and knowledge of innovation approaches.  


We have so much respect for anyone taking on a similar challenge inside their own organisation.


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