
Yellow Cat
Business Growth through Innovation
We help passionate people grow their companies through innovation. Whether you're a corporate innovator or the founder of a startup, we'll help you to see your business differently, find the opportunities and take your next step.



Our Story
Susie Braam and Katie Careless established Yellow Cat in 2020 after spending 6 years leading innovation programs inside large organisations.
Yellow Cat's objective is to empower our clients with the skills, mindset and insights to drive sustainable and impactful growth for their company. We achieve this through innovation coaching and training services.
We have lived this, we know how hard it can be, we have so much respect for anyone taking this on. We can help.

Testimonials
“JUST ONE 3-HOUR SESSION GAVE US PRACTICAL TOOLS TO EXPLORE OUR CUSTOMER BASE AND REVENUE STREAMS AND PROVIDED US WITH ACTIONABLE INSIGHTS".
Loic / Co-Founder, Early-Stage Startup
"YELLOW CAT DELIVERED AN ENGAGING AND INTERACTIVE SESSION ON RISK AND UNCERTAINTY, TAILORED TO THE LEARNING OBJECTIVES OF OUR PROGRAMME. SUSIE INSPIRED AND CHALLENGED PARTICIPANTS TO THINK DIFFERENTLY ABOUT THEIR OWN ATTITUDES TOWARDS RISK AND UNCERTAINTY, AND HOW THEY CAN LEAD INNOVATION MORE EFFECTIVELY IN THEIR TEAMS AND ORGANISATIONS."
Juan Casasbuenas / Learning Director, PUBLIC
“YELLOW CAT HELPED US MAKE FOCUSED IMPROVEMENTS QUICKLY. NOT ONLY WERE THEY A JOY TO WORK WITH, THEIR INSIGHTS ALLOWED US TO THINK DIFFERENTLY AND OVERCOME OUR GRITTIEST CHALLENGES". "
Jode / Owner, Small Business
"IN MY 1-2-1 COACHING SESSIONS WITH YELLOW CAT, WE FOCUS ON THE REAL CHALLENGES. I GET REAL TANGIBLE TAKEAWAYS EACH SESSION."
Sophia Dempsey / Director New Product Development, Global Education NFP
“YELLOW CAT DELIVERED AN ENGAGING SESSION ON STAKEHOLDER MAPPING AND COLLABORATION AS PART OF A WIDER INNOVATION PROGRAMME. IN THEIR DESIGN, THEY USED RELEVANT EXAMPLES FOR THE LEARNERS TO DRAW ON AS WELL AS BRINGING THEIR OWN KNOWLEDGE AND EXPERIENCE THROUGH CASE STUDIES."
Imogen Pemberton / Curriculum and Learning Manager, PUBLIC
