
Yellow Cat
Business Growth through Innovation
We help passionate people grow their companies through innovation. Whether you're a corporate innovator or the founder of a startup, we'll help you to see your business differently, find the opportunities and take your next step.


Corporate Innovators
We provide one-to-one coaching and bespoke team workshops for corporate innovation leaders who want to accelerate their organisation's innovation growth.

Startups & Small Businesses
We provide actionable business model analysis and coaching for startups and small business owners who are looking to grow.
Our Story
Susie Braam and Katie Careless established Yellow Cat in 2020 after spending 6 years leading innovation programs inside large organisations.
Yellow Cat's objective is to empower our clients with the skills, mindset and insights to drive sustainable and impactful growth for their company. We achieve this through innovation coaching and training services.
We have lived this, we know how hard it can be, we have so much respect for anyone taking this on. We can help.

Testimonials
“JUST ONE 3-HOUR SESSION GAVE US PRACTICAL TOOLS TO EXPLORE OUR CUSTOMER BASE AND REVENUE STREAMS AND PROVIDED US WITH ACTIONABLE INSIGHTS".
Loic / Co-Founder, Early-Stage Startup
“YELLOW CAT HELPED US MAKE FOCUSED IMPROVEMENTS QUICKLY. NOT ONLY WERE THEY A JOY TO WORK WITH, THEIR INSIGHTS ALLOWED US TO THINK DIFFERENTLY AND OVERCOME OUR GRITTIEST CHALLENGES". "
Louisa / Owner, Small Business
“THE BEST COURSE I'VE DONE IN MY 20+ YEAR CAREER"
James / Innovation Lead, Non-Profit Organisation
