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Yellow Cat Blog
Articles and blogs from Yellow Cat's co-founders Susie Braam and Katie Careless on the trials and tribulations of corporate innovation.

Corporate Inertia: The Power of the Status Quo
Failing to get traction for new ways of working or cultural changes you want your organisation to adopt? That’ll be corporate inertia....
Jun 5, 20234 min read
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Acknowledging and Navigating Uncertainty
How do you feel about uncertainty? Let’s have an honest conversation… Uncertainty means there are many possible future states and...
Mar 8, 20235 min read
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Everything I read in 2022
“What a blessing it is to love books." -Elizabeth von Arnim. This year I read 20 non-fiction books about leadership, leading change,...
Feb 21, 202315 min read
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Skin In The Game
Who's helping you help your organisation through its transformation? Anyone who has kids will know that, especially in those early days...
Oct 30, 20223 min read
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Innovation Labs: Get Out of the Sandpit
When Corporate Innovators Are Their Own Worst Enemy How impactful is your innovation lab? A number of years ago, when I started as Head...
Sep 20, 20224 min read
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What is Digital Transformation?
There’s no consistent answer on what digital transformation is What is digital transformation (DX)? There are a thousand different...
Aug 5, 20228 min read
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Navigating Transitions
Are organisational transitions so different to personal transitions? Digital Transformation is one of the most over-used and least...
Aug 4, 20225 min read
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5 Steps to Entrepreneurial Governance
Follow these 5 steps to develop and manage your corporate innovation portfolio. Are you responsible for investing (money and/or people)...
Jul 21, 20228 min read
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How Strong are Your Innovation Muscles?
How much money has your organisation spent over the last year on R&D? How much money has it spent on initiatives such as hackathons,...
May 23, 20228 min read
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Creating Space for Innovation
Allowing new possibilities to emerge Back in 2017, I was responsible for a government incubator that pulled together one of the most...
Apr 4, 20226 min read
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Mission Model or Business Model?
The Mission Model Canvas is the much lesser known sibling of Strategyzer’s Business Model Canvas and was created a number of years ago...
Mar 9, 20226 min read
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Adaptive Strategy
By Susie Braam and Tristan Kromer In an increasingly uncertain and interconnected world, strategy is more important than ever. But the...
Mar 7, 20229 min read
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My 2021 Reading Roundup
I like books. Here’s what’s been on my shelf this last year. Do you agree with my top 5? What was your top read of 2021? Leave a comment...
Jan 13, 202215 min read
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When more Money and People can't be the Answer
A complaint I hear frequently from managers is that they haven’t got enough money or enough people to do the work that needs to be done....
Dec 13, 20216 min read
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You Got This
“You got this,” someone says to you. “I really don’t.” you think silently to yourself. During the course of my career, I've been a part...
Nov 8, 20216 min read
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What's Holding us back from Connecting with Strategy?
My recent blog post, The 7 Types of ‘Not Actually Strategy’ Strategy, makes the point that in most organisations strategy is done poorly,...
Oct 28, 20219 min read
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The 7 Types of 'Not Actually Strategy' Strategies
In Alice in Wonderland, a disoriented Alice comes across the mysterious Cheshire Cat: "Would you tell me, please, which way I ought to go...
Oct 6, 20214 min read
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Spinning Out
As former Head of Innovation at two government agencies, over the last 6 years I’ve met, chatted and shared stories with other Heads of...
Oct 6, 20216 min read
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Innovation = Creativity = Not Me?
Six years ago, someone I knew well approached me about an innovation role. My response: “Hmm, I don’t know about that. I mean, I can’t...
Aug 23, 20213 min read
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Unrealistic Expectations of the Intrapreneur
A while ago, I had an ‘Ah-ha!’ moment after reading Nick Wignall’s article: 4 Things Emotionally Intelligence People Don’t Do. I’d always...
Aug 23, 20212 min read
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