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Yellow Cat Blog
Articles and blogs from Yellow Cat's co-founders Susie Braam and Katie Careless on the trials and tribulations of corporate innovation.


The Disciplined Entrepreneurship Skill Builders Handbook is out now
What's inside: Why and how we built this inside UK Government The framework itself: 5 core principles, 4 skill levels, and a Certified Coach pathway What disciplined entrepreneurship looks like for innovators, investors, and leaders Certification standards and assessment materials you can adapt and use Honest advice for building your own framework from scratch Here's how this started. When I was first asked to help a large Civil Service department build its capacity to delive
Jun 272 min read


Innovation isn't a mindset. It's a skill. And skills can be taught
Introducing a new Innovation Skill Framework: 5 principles for disciplined entrepreneurship in practice Most organisations that say they want to innovate mean it. The problem isn't intent. It's that those same organisations rarely clearly define what innovating well actually looks like — what skills it requires, how you develop them deliberately, and how you know when someone is getting better at it. That gap is what the Innovation Skill Framework was built to close. I develo
Mar 213 min read


How to Build Innovation Momentum When You Have Limited Authority
Here’s the thing about most innovation roles: you’re responsible for driving change across an organisation, but you rarely have the authority to make anyone do anything. This article is about influence — specifically, the deliberate, strategic work of building a coalition of support around your innovation efforts.
Feb 1610 min read


How to Prove Innovation Value Early (and Keep Stakeholders With You)
If you can't demonstrate value early and consistently, you'll find yourself in a familiar trap: defending your team's existence instead of doing the work that justifies it.
This article introduces two connected disciplines: measuring progress in ways that capture early value, and communicating that progress to keep stakeholders committed to what you're building.
Jan 307 min read


Your Innovation Team Is a Startup (Design It Like One)
Here's a mindset shift that's served me well: treat your innovation team like an internal startup.
Startups rarely get their business model right the first time. They test, learn, pivot, and iterate. The model they launch with is almost never the model that eventually works. The same is true for innovation teams.
Jan 137 min read


Architects, Builders, and Enablers: Choosing Your Innovation Team's Role
Through my work with organisations across sectors, I've identified three core orientations for innovation teams. Most successful teams have a primary orientation, even if they do some work in other areas.
Dec 15, 20256 min read


Innovation Maturity - Six Dimensions of Organisational Readiness
If you're serious about building innovation capability, start with an honest assessment of where you stand… The organisations that succeed with innovation aren't the ones with perfect readiness scores. They're the ones honest enough to understand their starting point and smart enough to design an approach that fits.
Nov 27, 20257 min read


Why Innovation Teams Fail (And How to Design One That Won't)
The teams that succeed aren't necessarily the ones with the biggest budgets or the most talented people. They're the ones designed for their specific context, with clarity about their purpose and realistic support for their mission.
Nov 17, 202510 min read


Corporate Inertia: The Power of the Status Quo
Failing to get traction for new ways of working or cultural changes you want your organisation to adopt? That’ll be corporate inertia....
Jun 5, 20234 min read
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