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About Us

Yellow Cat’s Founding Partners are Susie Braam and Katie Careless MBE.  We set up Yellow Cat in 2020 having spent six years developing innovation ecosystems and capability inside the UK Government.   


Katie Careless MBE

Katie has 16 years experience in the public sector in roles from data analysis, to policy, research, operations management, technical delivery management, project management and business change. Since 2016 she has been leading the charge to bring innovation and entrepreneurship to various Departments. She created U.K. Government’s first ever Innovation Methodologies Lead role and is currently continuing to mature innovation practise by focussing on developing people as Head of Profession for Entrepreneurship within UK Government.

A self-confessed learning addict she excels at helping leaders and teams to bring together and adapt different techniques and methods in order to accelerate and amplify innovation. She is a certified Strategyzer Innovation Facilitator, LeanStack Coach Certified, certified with FourSight in Creative Problem-Solving, Sociocracy Practitioner, Large Scale Scrum Practitioner, as well as remaining a certified Project Manager with the Association of Project Managers (APM). 

Katie is on a mission to spark entrepreneurial spirit and bring disciplined innovation practises to people everywhere. She particularly loves tackling difficult problems with motivated people

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Susie Braam

Susie has worked in the public sector since 2002 in a wide variety of roles. Between 2015 and 2021, she led efforts in parts of the UK Government to help them innovate at scale.  In 2017, she established and ran a multi-agency Incubator to iteratively design and develop solutions to some of the country’s most challenging and complex national security problems. 

Between 2018 and 2021, Susie was Head of Innovation at the Foreign, Commonwealth and Development Office.  She built a strategic innovation capability and designed and embedded entrepreneurial governance systems to manage innovation in a systematic and scalable way.  Coaching senior leaders to break down and solve complex problems, manage the associated uncertainty and risk, and create a culture of curiosity where innovation can thrive, was part of her role.    

Susie is a Strategyzer Innovation Facilitator and has certified as a LeanStack Mentor and FourSight Innovation Thinking Preferences Facilitator.  She is also the Founder of Mulberry Retreats, a company providing restorative and holistic leadership experiences.  

Susie is passionate about embracing new approaches and ideas, challenging assumptions, replacing ego with data to make decisions and, ultimately, making things better.

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Contact Us

London, United Kingdom

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