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Yellow Cat Blog
Articles and blogs from Yellow Cat's co-founders Susie Braam and Katie Careless on the trials and tribulations of corporate innovation.


You Got This
“You got this,” someone says to you. “I really don’t.” you think silently to yourself. During the course of my career, I've been a part...
Nov 8, 20216 min read


What's Holding us back from Connecting with Strategy?
My recent blog post, The 7 Types of ‘Not Actually Strategy’ Strategy, makes the point that in most organisations strategy is done poorly,...
Oct 28, 20219 min read


The 7 Types of 'Not Actually Strategy' Strategies
In Alice in Wonderland, a disoriented Alice comes across the mysterious Cheshire Cat: "Would you tell me, please, which way I ought to go...
Oct 6, 20214 min read


Spinning Out
As former Head of Innovation at two government agencies, over the last 6 years I’ve met, chatted and shared stories with other Heads of...
Oct 6, 20216 min read


Innovation = Creativity = Not Me?
Six years ago, someone I knew well approached me about an innovation role. My response: “Hmm, I don’t know about that. I mean, I can’t...
Aug 23, 20213 min read


Unrealistic Expectations of the Intrapreneur
A while ago, I had an ‘Ah-ha!’ moment after reading Nick Wignall’s article: 4 Things Emotionally Intelligence People Don’t Do. I’d always...
Aug 23, 20212 min read


My Top Books of 2020 - Part 2: Black Lives Matter, Feminist and Politics
I like books. This is Part 2: Black Lives Matter, Feminist and Politics of what I’ve been reading last year. You can see Part 1: Business...
Jan 9, 20215 min read


My Top Books of 2020 - Part 1: Business Innovation and Leadership
I like books. This is Part 1: Business Innovation and Leadership of what I’ve been reading last year. You can see Part 2: Black Lives...
Jan 9, 20215 min read


Why bottom-up innovation isn't enough
In our well-meaning effort to support innovation and project teams, we often forget our leadership.
Jun 25, 20191 min read
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